California state trademarks

™ vs. ℠ vs. ®

™ vs. ℠ vs. ®: A Practical Guide to Symbols and Standard Placement Practices

Understanding trademark symbols is essential for entrepreneurs, business owners, and brand managers. While these symbols may ...
Trademark Filing Guides

From Application to Approval: How a Trademark Filing Guides the Process

Securing a trademark is one of the most important steps in protecting your business’s identity, reputation, ...
Trademark Filing Attorney

Why Hiring a Trademark Filing an Attorney Can Save You Time, Money, and Stress

Filing a trademark might seem as simple as filling out an online form with the USPTO ...
Filing a Statement of Use

Filing a Statement of Use: Avoid These Common Mistakes That Delay Your Trademark

When filing a Statement of Use with the USPTO under an “Intent to Use” (ITU) basis, ...
USPTO Statement of Use

What Is a USPTO Statement of Use, and Why Is It Critical for Your Trademark Application?

When it comes to securing legal protection for your brand, understanding the requirements of the United ...
Trademark Renewal Notice Scam

Got a Trademark Renewal Notice Scam by Email or Mail? Do Not Fall for These Common Scams

If you own a registered trademark, you are likely very proud of the brand protection you ...

Trademark vs. Business Name: What Every Entrepreneur Should Know

Starting a business is exciting. You come up with a unique name, register it with the ...
Trademark 5-Year Rule

When Does Your Trademark Expire? Understanding the Trademark 5-Year Rule

A common misconception among business owners is that once a trademark is registered, it lasts forever ...
Trademark Clothing Line

Can I Trademark Clothing Line? A Guide for Fashion & Apparel Brands

Starting a clothing line is exciting—whether you are launching a streetwear label, a boutique apparel brand, ...
Amazon Brand Registry 2025

Amazon Brand Registry 2025: How the Brand Name Generator and Trademarks Protect Your Business

Launching a business on Amazon has never been more exciting—or more competitive. With millions of sellers ...
USPTO Refusal Mistakes

USPTO Refusal Mistakes: What to Avoid Before Filing a Trademark

When filing for a trademark with the United States Patent and Trademark Office (USPTO), even a ...
Use in Commerce

Use in Commerce: What It Really Means

Filing a trademark requires more than just having a clever name or a great logo. One ...
45 Trademark Classes

Understanding the 45 Trademark Classes

When you are applying for a trademark, you will come across one of the most critical ...
Just Registered Your Business Name

Just Registered Your Business Name? Why You Might Still Need a Trademark

So, you have registered your business name with the state. You might think you are fully ...
Strong Trademark

What Makes a Strong Trademark? A Guide to Fanciful, Arbitrary, and Suggestive Marks

When you are building a brand, a strong trademark is one of the most valuable legal ...
Trademark Filing Mistakes

Trademark Filing Mistakes That Can Get You Rejected (and How to Avoid Them)

Filing a trademark with the United States Patent and Trademark Office (USPTO) can seem straightforward, but ...
Trademark Search

How to Do a Trademark Search Before You Apply

Thinking about trademarking your brand? Start here. Before you invest time and money into your application, ...

The Complete Guide to Trademarking Your Brand: From Idea to Registration

Thinking about trademarking your brand to protect your business identity? Whether you are an Amazon seller, ...
Office Action Panic

Office Action Panic? A Simple Guide to Respond Without Losing Your Trademark

You have filed your trademark application, feeling excited and confident, only to receive an intimidating letter ...
Trademark or Bust

Trademark or Bust: Why Delaying Brand Registration Could Cost You Thousands

Your brand is more than just a logo or a catchy name—it’s your business’s reputation, your ...

Distinctive Trademarks For Online Protection and Visibility

Understanding Trademark Distinctiveness: Why Some Marks Are Stronger Than Others When it comes to protecting your ...

USPTO Fees Will Increase on Jan 18, 2025

The United States Patent & Trademark Office has approved an increase in filing fees that becomes ...

Incontestable Trademarks – A Section 15 Declaration of Incontestability Protects TMs from Claims that the Mark is Merely Descriptive.

After five years a trademark registered with the USPTO must be renewed by filing a Section ...

Trademark Brand Book: Trademark Considerations When Creating a Brand Book

A brand book comes with several layouts and color themes. However, trademarks are specific to one ...

USPTO Rules to File Statement of Use, and When To File an “Insurance” Extension of Time

A Statement of Use (SOU) is required when a trademark application was originally filed as "intent ...

Identity Verification for Trademark Filings with USPTO

Click here for video of what is written below. The U.S. Patent & Trademark Office recently ...

Copyright Trolls Update

A previous article discussed how Getty Images, Inc. and other image licensing companies routinely send out ...

Design Patent for Consumer Products

In today’s competitive marketplace a successful business product will likely draw competition, and competitors may try ...

Trademark Basics

Trademarks are an important business asset.  Trademarks have different aspects.  A trademark can function as a ...

CA Social Purpose Corporations – Annual Shareholder Report

A California Social Purpose Corporation is formed pursuant to Corporations Code sections 2500 et seq. Social Purpose Corporations are ...

Patent Claim Drafting – Use of “OR”

It is surprising to read a Federal Circuit case on patent claim construction, delving deeply into ...

Bloggers Beware – Copyright Trolls on the Prowl

Certain large companies, including Getty Images , routinely send out demand letters claiming copyright infringement based ...

Social Purpose Corporation – May Consider Public Benefit In Addition to Maximizing Profit

Since 2012, California has created two new corporate structures: (1) the social purpose corporation; and (2) ...

Apple, Inc. and What a Company can do with $231.5 Billion Cash-on-Hand

People often ask about the extent of patent and trademark applications needed to protect the intellectual property ...

Tips to Selecting Proper Trademark Classification in Trademark Application

Every trademark application filed with the United States Patent& Trademark Office (PTO) must identify the goods ...

Damages for Infringement of Design Patents – Supreme Court Clarifies Rules in Apple v. Samsung

Apple Inc. is known for the number of patents it owns. Apple doesn’t just own patents, it ...

Design Patents – Year in Review

Companies continue to see the value of design patents.  Nike, Inc. is ranked 5th in the ...
Trademark Applicants

Trademark Applicants – Beware of Scams After Filing TM App

A trademark application filed with the U.S. Patent & Trademark Office contains required information about the ...

Post America Invents Act — Inside the “On-Sale Bar” of 35 USC §102

The Constitutional right to obtain a patent is subject to certain limitations, including that an inventor ...

What’s In a Name? Unicorn Latte v. Unicorn Frappuccino

A rose by any other name is still a rose, but what about a Unicorn Latte? ...

So You Have A Phone App That You Want to Patent — Or Subject Matter Patentability

Subject matter patentability defines what types of inventions may receive patent protection, and favors physical objects. ...

Federally Registered Trademark Protects Brand Names

Many entrepreneurs and small businesses start their business by offering goods or services on the internet ...

Cannabis Trademarks In California

California voters approved Proposition 64, legalizing recreational marijuana use, subject to certain restrictions. It is now ...

Someone Is Using Your Brand Name! What Can Be Done?

Emerging businesses generally take a close look at expenditures, and may view trademark registration as a ...

Ten Million (10,000,000) Patents

The U.S. Patent & Trademark Office (PTO) anticipates that utility patent number 10,000,000 will issue sometime ...

DESIGN PATENTS — The IP Solution for Many Small Businesses

By: Sharon Adams May 2014 The U. S. Patent and Trademark Office (USPTO)  commemorated the issuance ...

Patent a Recipe?

Recently there have been many inquires about patenting a recipe. Many of these inquires are related ...

Good News for Yoga Practitioners and Speech Advocates — Bikram not entitled to copyright his Sequence

On October 8, the Ninth Circuit Court of Appeals in California affirmed a previous ruling by a federal ...

Nikola vs. Tesla – Design Patent Litigation – What Would Nikola Tesla Think?

Design patents can be an effective method of protecting the look of a product or brand. ...

Copyright Protection May Be Available for Professional Engineering Plans

Professional engineers (PEs) often work as consultants, rather than employees.  If a PE is an employee, ...

Trademark Specimen of Use — Is “TM” or ® OK to use in a specimen of use?

It is the policy of the  U.S. Patent & Trademark Office (PTO) that trademarks may not be warehoused, ...

For Profit Corporation Means Just That — Maximizing Profits to Shareholders is Essential

Corporate law requires corporations to maximize profits to shareholders.   This absolute requirement may expose corporate leadership ...

Trademark Marijuana Products?

Products that are used to smoke marijuana received U.S. federal trademark registration in November 2018. Yet ...

It’s a Fine Line Between Hate and Love – U.S. Supreme Court on Trademarks

FIRST AMENDMENT PROTECTS DISPARAGING TRADEMARKS A few years back a rock band tried to trademark its ...

First Amendment Protects Trademarks That Inspire Fear

Mongols Nation Motorcycle Club Keeps Its Trademark The First Amendment may not come to mind when ...

Scandalous Words Can Be A Registered Trademark

Three In a Row for First Amendment Protection of Trademarks Trademark law prohibits registration of a scandalous or ...

Trademark Registration — Principal Register and Supplemental Register Compared

It often happens that a business chooses a descriptive trademark for its brand name or products. ...

Registered Trademark Needed for Benefits of Amazon Brand Registry

Rush to Register Trademarks Is On! More and more independent merchants are opening businesses and using ...

Bloomberg Uses NDAs – When Should A Business Have an NDA

Presidential candidate Michael Bloomberg was challenged over his use of Non-Disclosure Agreements (NDAs) with women from ...

Showing Use of Trademark For Clothing

Every trademark application filed with the United States Patent & Trademark Office (USPTO) must show use ...

Trademark a Slogan?

Businesses often want to trademark a phrase or slogan that is commonly used in their business. ...