The value of a trademark depends entirely on the registration being properly documented and correctly owned. ...

One of the most consequential decisions in a trademark filing happens before a single USPTO form ...

Before investing in a new brand name, logo, or product line, a business needs to know ...

Berkeley restaurant expansion trademark issues can catch even the most successful local restaurateurs off guard. A ...

Sound and motion trademark registration is one of the most misunderstood and underused tools in the ...

A trademark consent agreement can give two businesses a practical way to use similar brand names ...

A trademark audit for startup acquisition can determine whether a promising California company is ready for ...

Influencer trademark protection California is one of the most rapidly growing areas of trademark law, driven ...

Maintaining a federal trademark registration requires consistent and continuous use of the mark in commerce. However, ...

When consumers walk through a store, they often recognize their favorite brands not just by a ...